SEO (Search Engine Optimization) had been introduced as a helping hand for businesses on a better approach to its users and for users on better relevant search results. There is always a consistent endeavor to understand user demand and business supplies so that both could land on the same page with satisfaction.
What is user intent on search engines?
If I
say one word for ‘user intent or search intent’ then it's “Forecast”. It means
closely knowing the intention of the user’s query and serves the best.
Does It affect SEO?
As Google is always working on user
preference and displaying more accuracy so it becomes important to prepare your
SEO strategy accordingly.
And
off-course it will change the marketing funnel. So get on research and
understand your customer’s behavior to display the right content or product on
your service.
