"Audience means a lot for a Business that All are digging over on the Internet. Let's first determine the Audience"
You need to understand first that for whom you are doing your business and how can drive them to your marketplace. For this you have to go with some formal survey with your audiences, may bellow mentioned points can help you out on this.
Be The Expert To Know Your Customers.
Understanding these points well can improve your business scale, go ahead...
(1) Are They liking Images/Videos/Text on your service
(2) From Where geographically belongs the audience
(3) Imagine the living standard of your targets
(4) Categorize them basis on behavior and try to get remarks from them
(5) Think before writing! What might be the level to whom you are going to represent the product
(6) Mind your visualizing methods should interact direct
(7) Understand their interest, preferences and taste
(8) Enhance the audience journey via rewards, e-gift or something you can offer
(9) Try to take optimization survey from your customers
(10) Maintain trust at you
(11) Listen to your audience's problem and try to short out
(12) Choose your SEO keywords with taking care of your target query level
(13) Be punctual to your service or product
(14) Go beyond Google searches
(15) Make sure that SEO is generating users, are driving to your website and staying for a time