Monday, 20 February 2023

What is user intent or search intent? Does It affect SEO?

SEO (Search Engine Optimization) had been introduced as a helping hand for businesses on a better approach to its users and for users on better relevant search results. There is always a consistent endeavor to understand user demand and business supplies so that both could land on the same page with satisfaction.

 

What is user intent on search engines?

 If I say one word for ‘user intent or search intent’ then it's “Forecast”. It means closely knowing the intention of the user’s query and serves the best. 

 

Does It affect SEO?

 As Google is always working on user preference and displaying more accuracy so it becomes important to prepare your SEO strategy accordingly.

And off-course it will change the marketing funnel. So get on research and understand your customer’s behavior to display the right content or product on your service.

Search intent could help to graph up your biz, get more relevant traffic/users, increase the Conversion rate, and reduce the bounce rate.

Saturday, 22 January 2022

What are the SEO Technical points and factors to Improve website ranking in Google?

 SEO is becoming the most important for a website to rank at search answers of search engines, I am taking you in a brief to SEO technical and on-page that what are the issues with website you need to fix.

SEO ranking issues test:

We have to go in-depth testing with SEO tools to check the issues.

On page Page factors:

  • Keyword Research
  • Meta title
  • Meta description
  • Heading tag h1
  • Subheading tags h2, h3...
  • WEB Content keyword density

Technical Point To On-page factors:

  • Robots.txt
  • Sitemap.xml
  • Sitemap.html
  • Keyword Schema
  • Canonical
  • Orphan Page
  • Ratio to Code and Content
  • Social Plugins
  • Contact Form
  • Web Speed or server response 
  • Breadcrumbs
  • Search Console indexing
  • Broken links
  • Duplicate content

If you have done these points with your website for SEO then you scale up your ranking graph, apart from this you also have to produce quality backlinks.


Enjoy your day!





Tuesday, 3 December 2019

Understand Your Audience! And Go Well In Your Business With SEO

"Audience means a lot for a Business that All are digging over on the Internet. Let's first determine the Audience"

You need to understand first that for whom you are doing your business and how can drive them to your marketplace. For this you have to go with some formal survey with your audiences, may bellow mentioned points can help you out on this.

Be The Expert To Know Your Customers.

Understanding these points well can improve your business scale, go ahead...

(1)  Are They liking Images/Videos/Text on your service
(2)  From Where geographically belongs the audience
(3)  Imagine the living standard of your targets
(4)  Categorize them basis on behavior and try to get remarks from them
(5)  Think before writing! What might be the level to whom you are going to represent the product
(6)  Mind your visualizing methods should interact direct
(7)  Understand their interest, preferences and taste
(8)  Enhance the audience journey via rewards, e-gift or something you can offer
(9)  Try to take optimization survey from your customers
(10) Maintain trust at you
(11) Listen to your audience's problem and try to short out
(12) Choose your SEO keywords with taking care of your target query level
(13) Be punctual to your service or product
(14) Go beyond Google searches
(15) Make sure that SEO is generating users, are driving to your website and staying for a time